Filmore

Find the contractors ready to buy, rent, or service equipment right now.

Filmore combines equipment ownership data, construction project data, and contact intelligence to put your sales team in conversations that drive revenue.

Filmore Whitespace Radar showing territory intelligence

Proud Member:

IEDA - Independent Equipment Dealers AssociationAED - Associated Equipment Distributors

Built for dealer and rental teams keeping the equipment running on jobs.

50,000+

Active buying signals from contractors ready to buy

All OEMs

Equipment, parts, and attachments

Nationwide

Coverage in every state

20+ Data Layers

UCC filings, permits, projects, formations, and more

There's an air gap between your sales team and your system data.

Every week, contractors in your territory file financing documents, pull permits, form new companies, and break ground on projects. Every one of those is a signal that someone needs equipment.

Your CRM does not see any of it. Your ERP records what already happened. The market data your team buys sits in a spreadsheet nobody opens between calls.

Out of the Box

Find the buyers you do not know exist.

Most of the contractors in your territory have never bought from you. Many have never bought from anyone you can see. Filmore reads purchasing history from UCC filings, flags lease maturities and fleet age, and surfaces new business formations the week they happen. Then its agents enrich each one to a real name and phone number, qualify the opportunity, and put it in front of your rep.

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Filmore

Sales Intelligence

New lead: Coastal Grading just financed a CAT 320 through Caterpillar Financial. Fleet age suggests they're due for an upgrade on compact equipment.

9:42 AM

Contact: James Chen, Owner. (919) 555-0147. Best time: mornings before 10am.

9:42 AM

iMessage

Live Project Signal

Riverdale Mixed-Use Development

Wake County, NC

Permit Value$4.2M
Start DateMarch 2025
Duration14 months
Equipment NeedExcavators, Loaders

General Contractor

Piedmont Builders LLC

Out of the Box

Know who needs iron next quarter.

Permits and project starts tell you who is about to break ground, where, and how big the job is. Filmore matches project timelines to the equipment classes those jobs demand, so your rental team calls before the contractor starts shopping. The agent handles the first touch. Your team takes the warm conversation.

Out of the Box

See your real share of the market, county by county.

PINS is the number you are measured on. Filmore tracks sell-through in your territory by equipment class, yours and your competitors, from public financing records. You see exactly where you are winning, where you are losing, and which counties deserve more coverage.

68%Harris
45%Dallas
32%Tarrant
78%Bexar
55%Travis
41%Collin
89%Denton
23%Hidalgo
51%Fort Bend
37%El Paso
62%Williamson
44%Montgomery
71%Brazoria
58%Nueces
29%Galveston
83%Lubbock

Your market share by county for compact excavators (example data)

With Your Data Connected

Catch the rebuild window before it closes.

A machine hits its rebuild decision point in a narrow window of hours. Call early and you win the work. Call late and the customer has already decided to trade. Connect your telematics, service history, and customer records, and Filmore watches every machine in your customer base. It flags rebuild windows by actual hours and service history, not theoretical timelines. It catches spend drop-off that signals a customer quietly moving work to a competitor. Your product support reps get the account, the machine, and the reason to call.

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Filmore

Sales Intelligence

Rebuild alert: Brazos Valley Excavation's D6 is at 6,840 hrs. Rebuild window opening.

8:15 AM

Parts spend down 40% since Q1. Risk of defection.

8:15 AM

Call James Reyna: (512) 555-0198

8:15 AM

iMessage

Strong on day one. Unmatched with your data.

Out of the Box

Public signal intelligence

Filmore runs on public signals: financing records, permits, licenses, new business formations. Your team gets prospecting intelligence and agent-run outreach from the first week, no integration required.

  • +UCC financing records
  • +Permit and project data
  • +New business formations
  • +Contact enrichment

With Your Data

Intelligence nobody else can offer

Connect your telematics, ERP, and CRM, and Filmore becomes something unique: intelligence about your machines, your customers, and your service opportunities. That layer cannot be bought from a data vendor. It compounds every month.

  • +Rebuild timing from real hours
  • +Churn signals from spend patterns
  • +Customer-specific alerts
  • +Competitive defection warnings

From signal to sale in three steps.

Step 1

Filmore watches your market.

Public records, project data, and (when connected) your own systems, monitored continuously across your territory.

Step 2

Agents do the prospecting.

Each signal is scored, matched to your ideal customer, enriched to a real contact, and worked through outreach your team does not have to touch.

Step 3

Your reps act.

Prioritized accounts arrive by SMS, email, and CRM. Who to call, why it matters, what to say. Nobody logs into anything new.

Your reps do not need another dashboard to ignore.

Others give reps a map to explore.

Filmore gives them the accounts to call today.

Others track what equipment exists.

Filmore finds what is about to happen.

Others require a login.

Filmore delivers into systems your team uses.

Adoption is not a rollout project. It is a text message.

Your CRM and ERP record what already happened. Filmore is the system of action that tells your team what to do next.

Frequently Asked Questions

Q.Do my reps need to learn new software?

No. Filmore delivers by SMS, email, and your existing CRM. There is nothing to log into and nothing to train on.

Q.How fast do we see leads?

You see real contractors in your territory the moment you ask. Full public-signal intelligence is running within the first week, before any integration.

Q.What do you need from us to get started?

Just your territory. Public-data products run with zero integration. Service and rebuild intelligence requires connecting your customer records, machine data, and service history, and we handle that work with your team.

Q.Is our data shared with other dealers?

Your raw data is never visible to anyone else. Contributed data is aggregated and anonymized, and dealers who contribute get cross-market intelligence back in return.

Q.Which states do you cover?

Coverage is expanding every month. Pick your state and we will show you exactly what we see there today.

Q.How is this different from EDA or Tex?

They sell records you have to dig through. Filmore delivers actions your reps can take, and its agents handle the prospecting work in between.

Never miss another buying window.

See the contractors in your territory who are in-market right now.

Fill out the form and we will show you real contractors in your market within one business day.

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